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Make it green and keep them keen

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Read the article Make it green and keep them keen (you can do this in the window below or follow the previous link to read the article in a separate window) and then consider answers to the questions below.


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Question 1

Define the terms:

  • green marketing
  • social marketing.

Question 2

Explain how the growth of green marketing has changed the marketing mix for companies like Eurostar.

Question 3

Analyse two potential costs and two potential benefits of adopting a greener marketing approach.

Question 4

Evaluate two green marketing strategies that a firm like Eurostar can use to differentiate themselves from their competitors.