Primary and secondary research - short answer questions
Question 1
Distinguish between primary and secondary data.
Question 2
Distinguish between desk and field research.
Question 3
Compare and contrast the value of desk research to field research.
Question 4
Examine the dangers of using historical data as a basis for forecasting the future.
Question 5
Explain the major trade-offs involved when conducting market research.
Question 6
Outline the possible marketing techniques used in field research.