Marketing strategies - short answer questions
Question 1
Analyse the advantages and disadvantages of a firm diversifying its operations.
Question 2
Nescafe appears to have a competitive advantage over its main rivals. Analyse methods by which this advantage can be maintained.
Question 3
Identify the types of questions used when screening a proposal for a new drink flavoured to taste like lemon tea.
Question 4
Explain the terms:
- asset-led marketing
- market-led marketing