Marketing and ethics
Read the article A question of ethics (you can do this in the window below or follow the previous link to read the article in a separate window) and then consider answers to the questions below.
Question 1
Define the term 'ethical marketing'.
Question 2
Explain why Martin Glenn believes when he says that "the public scrutiny of brand management has never been as intense."
Question 3
Analyse the advantages and disadvantages to a firm of making ethical considerations a central feature of its overall marketing strategy.
Question 4
Discuss why a firm's view of its social responsibility may change over time.