Marketing

Table of Contents

1. Topic pack - Marketing - introduction
2. 4.1 The role of marketing - notes
3. 4.1 The role of marketing - questions
4. 4.2 Marketing Planning - notes
5. 4.2 Marketing planning - questions
   1. Market research - self-test
   2. Marketing plans - self-test
   3. Marketing objectives & strategy - self-test
   4. The marketing mix - case study
   5. Marketing plan - case study
   6. Marketing objectives and market share
   7. The role of market research
   8. Primary and secondary research - short answer questions
   9. Questionnaires - short answer questions
   10. Market segmentation - short answer questions
   11. Sales forecasting - short answer questions
   12. Sales forecasting - case study
   13. Forecasting techniques - short answer questions
   14. Forecasting techniques - numerical questions
   15. Cyclical variation - numerical question
   16. Marketing strategies - short answer questions
   17. Marketing strategies - case study
   18. Marketing strategies - case study (2)
   19. The Business of Ageing
   20. The online music revolution
   21. Marketing and ethics
   22. Make it green and keep them keen
   23. 'Green' Gifts
   24. Changing times
   25. TryIT - Marketing Maze Green Yachts
6. 4.3 Product introduction - notes
7. 4.3 Product - questions
8. 4.3 Product - simulations and activities
9. 4.4 Price - notes
10. 4.4 Price - questions
11. 4.4 Price - simulations and activities
12. 4.4 Promotion - notes
13. 4.5 Promotion - questions
14. 4.6 Place (distribution) - notes
15. 4.7 International marketing - notes
16. 4.7 International marketing - questions
17. 4.8 E-commerce - notes
18. 4.8 E-commerce - questions
19. Printable version

Marketing plans - self-test

1

Marketing - aim Marketing is mainly trying to: a) Learn as much about your market as possible b) Build a relationship with consumers whereby they buy your products again and again c) Sell as many products as you can d) Gain the largest market share you can Yes, that's correct. Well done. This is because marketing is really focused on achieving repeat purchases. So, it concentrates on getting consumers to feel the need to buy products at the correct intervals in time. The other answers are all part of the process of marketing and will certainly help a business but they are not the base aim of marketing.No, that's not right. The correct answer is C. This is because marketing is really focused on achieving repeat purchases. So, it concentrates on getting consumers to feel the need to buy products at the correct intervals in time. The other answers are all part of the process of marketing and will certainly help a business but they are not the base aim of marketing.Your answer has been saved.

2

Market A market is: a) A place where people go to buy products b) The institution where shares are sold c) A place where buyers and sellers meet d) An exchange of ideas that might lead to a product being developed Please select an answerNo, that's not right. This is not a market generally, but really refers to a shop or any other place where consumers can go to look at goods.No, that's not right. This refers to a Stock Exchange. This is a market, but just one specific market and not a general definition.Yes, that's correct. Well done. A market is somewhere where buyers and sellers meet. It can be simple street market or something as sophisticated as the internet based market for international currencies.No, that's not right. is somewhere where those with ideas can meet and discuss potential products, many of which will never appear in a market as they will not be commercial to produce.

3

Market segmentation Which of the following is not normally used as a classification of a segment within a market? a) Social class b) Age c) Geographic d) Car ownership Yes, that's correct. Well done. This is seldom used as a way of segmenting a market. It might feature as a guide to disposable income or some other way of distinguishing whether someone might be able to enter a particular market. The correct answer is D. This is seldom used as a way of segmenting a market. It might feature as a guide to disposable income or some other way of distinguishing whether someone might be able to enter a particular market. The others are ALL ways in which a market might be broken down into segments.Your answer has been saved.

4

Market growth Market growth is normally thought of as: a) The percentage change in sales over a specific period of time b) Your business selling more products c) People earning more money d) The government subsidising a product Please select an answerYes, that's correct. Well done. Market growth is seen as sales increasing by a certain amount over a specific period of time.No, that's not right. This is nice for the business but its increase in sales maybe less than that by which the market has grown. Market growth is seen as sales increasing by a certain amount over a specific period of time.No, that's not right. This might help your market to grow but people may change their purchasing patterns as they earn more money. Market growth is seen as sales increasing by a certain amount over a specific period of time.No, that's not right. This might increase a market but it is a false increase and may not either last or affect your sales Market growth is seen as sales increasing by a certain amount over a specific period of time.

5

Market segmentation Which of the following might be used to further segment a market? a) A shifter b) A big spender c) An immigrant d) A teenager Please select an answerYes, that's correct. Well done. This refers to someone who tends to change their mind, so the challenge is to get them back and keep them. This refers to politics as well as business.No, that's not right. This is someone who might interest certain producers but we seldom isolate them as a separate segment.No, that's not right. Immigrants seldom have individual market demands.No, that's not right. This is difficult to decide when it starts, ends etc.