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Market research - self-test

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1
Market research

Market research is best described as:

a)
b)
c)
d)
Please select an answerNo, that's not right. This is part of the market research exercise, or we will have little idea of what to make for whom, but is not a full description.Yes, that's correct. Well done. This is a full description of market research. No, that's not right. This is part of identifying trends but it is NOT the complete definition of what market research is.No, that's not right. This could feature as part of a market research exercise, but is not a full description of market research.
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2
Consumer motivation

When looking at changes in consumer motivation which of the following would NOT be something we would look at?

a)
b)
c)
d)
Yes, that's correct. Well done. All of the others are important pieces of information we would want to know about what motivates people to buy our product. The gifts they want is much less important and might be part of a campaign strategy for increasing sales.No, that's not right. The correct answer is D. All of the others are important pieces of information we would want to know about what motivates people to buy our product. The gifts they want is much less important and might be part of a campaign strategy for increasing sales.Your answer has been saved.
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3
Market research information gathering

Identify which of the following describes the main forms of information gathered in market research

a)
b)
c)
d)
Yes, that's correct. Well done. We collect information in two main types. These are either in numerical form or in a form that explores why people buy things.No, that's not right. The correct answer is B. We collect information in two main types. These are either in numerical form or in a form that explores why people buy things. A refers to one way in which one of the forms of market research might be collected. C is also useful to know but is again just one part of the two main subdivisions. D is also a way in which information might be collected but is not one of the two main divisions.Your answer has been saved.
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4
Questionnaire design

When designing a questionnaire which types of question would be asked if you wanted to achieve a more open-minded response?

a)
b)
c)
d)
Yes, that's correct. Well done. These will allow for a more open and possibly deeper response.No, that's not right. The correct answer is C, as these will allow for a more open and possibly deeper response. A is not correct as this form of questioning will result in a limited range of responses. B is a style of question and might feature more often in closed questioning. D is also often used as people lose concentration but they will not be a distinguishing feature that determines whether they are closed or open questions.Your answer has been saved.
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5
Sampling

Which of the following is NOT a form of sampling?

a)
b)
c)
d)
Yes, that's correct. Well done. All of the other forms are conventional forms of sampling. It is very unusual to sample just one person, so we normally ask a group. This can be either a recognisable group e.g. a club or a group taken at random.No, that's not right. The correct answer is D. It is very unusual to sample just one person, so we normally ask a group. This can be either a recognisable group e.g. a club or a group taken at random. A is a form of sampling and refers to can either be a simple random sample where the recipients are decided without any pre-arrangement or they can be every nth person. B is when we divide the population into sub-groups and then this is a stratified sample or if we then add certain quotas we have developed a quota sample. C refers to this in more detail and allows us to begin to test for significance or real meanings within the target audience we are testing.Your answer has been saved.
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