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Delegation and consultation - case study

The invitation to tender for the new training multimedia package came at just the right time for the business. Sales of existing products had been rather lacklustre recently and it was felt that some of the new entrants to the market had taken away what was previously our strong area of the market. Now, here was an opportunity to move ahead of rivals and develop something with a unique selling appeal.

We had the production capacity and the marketing would follow our well-known ways of developing customer awareness but who would manage the tender and just what would we need to produce in order to win such a lucrative contract?


Question 1

Explain why consultation may assist this business as it develops its reaction to the offer to tender.

Question 2

Discuss whether empowerment can be used to engage employees in this very important exercise.