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Pharmaceutical companies - a new contract

Pharmaceutical companies 'defining a new contract with society'

Read the article Pharmaceutical companies 'defining a new contract with society' you can do this in the window below or follow the previous link to read the article in a separate window) and then answer the questions below.



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Question 1

Define the terms:

  • Merger
  • Productivity

Question 2

Explain the importance of research and development to pharmaceutical companies.

Question 3

Examine the reasons why firms find it difficult to fund research and development.

Question 4

Evaluate joint ventures, mergers and other network models as methods of achieving the growth objectives of pharmaceutical companies such as Nestlé and AstraZeneca.