Pharmaceutical companies - a new contract
Pharmaceutical companies 'defining a new contract with society'
Read the article Pharmaceutical companies 'defining a new contract with society' you can do this in the window below or follow the previous link to read the article in a separate window) and then answer the questions below.
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Question 1
Define the terms:
- Merger
- Productivity
Question 2
Explain the importance of research and development to pharmaceutical companies.
Question 3
Examine the reasons why firms find it difficult to fund research and development.
Question 4
Evaluate joint ventures, mergers and other network models as methods of achieving the growth objectives of pharmaceutical companies such as Nestlé and AstraZeneca.