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Case study - Xerox

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Xerox

Read the article Is Xerox Wasting Their Money? (you can do this in the window below or follow the previous link to read the article in a separate window).

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Use the article to answer the following question:

Why do some companies, such as Apple and IBM, have such great success reinvigorating growth through market repositioning while others like Xerox, Polaroid, and Kodak struggle?