Operations management

Table of Contents

1. Topic pack - Operations management - introduction
2. Operations Management (OM) - Introduction
3. 5.1 Production methods notes
4. 5.1 Production methods - questions
5. 5.2 Costs and revenues - notes
6. 5.2 Costs and revenues - questions
7. 5.3 Break-even analysis - notes
8. 5.3 Break-even analysis - questions
9. 5.3 Break-even analysis - simulations and activities
10. 5.4 Quality assurance - notes
11. 5.4 Quality assurance - questions and activities
12. 5.5 Location - notes
    1. Location
    2. National location
    3. Types of Location
    4. Factors affecting location
    5. Relocation: Push and Pull factors.
    6. 'Cluster' strategy helps Holland industries find prosperity
    7. Demonstrations against new Tesco store
    8. IB - new global centre
    9. Storck to close Bendicks factory in Winchester
    10. Impact of globalisation on location
    11. Rolls-Royce's growth in Asia
    12. Case study - Subway Chain
    13. Virtual business and location
13. Innovation - notes (HL only)
14. 5.6 Innovation - questions
15. 5.7 Production planning - notes
16. 5.7 Production planning - questions
17. 5.8 Project management - notes (HL only)
18. 5.8 Project management - questions (HL only)
19. Print View

Rolls-Royce's growth in Asia

Will Rolls-Royce's growth in Asia pose a challenge to its global brand consistency?

Read the article Will Rolls-Royce's growth in Asia pose a challenge to its global brand consistency? (you can do this in the window below or follow the previous link to read the article in a separate window) and then answer the questions below.

Question 1

Define the terms:

• Brand management
• Innovation

Question 2

Explain the qualitative factors that should be considered when examining a potential relocation.

Question 3

Analyse the potential impact of relocation on Rolls-Royce's international brand.

Question 4

Evaluate the choice of Singapore as Rolls-Royce's choice for its marine global headquarters and civil aviation manufacturing facility.