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Storck to close Bendicks factory in Winchester

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Read the article Storck to close Bendicks factory in Winchester(you can do this in the window below or follow the previous link to read the article in a separate window) and then answer the questions below.


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Question 1

Define the terms:

  • Brand name
  • Multinational conglomerate

Question 2

Explain the Unite Union's statement that "Yet again, weak labour laws are working against the interests of the UK".

Question 3

Examine the impact of globalisation on Storck's decision to relocate Bendicks factory to East Germany.

Question 4

Using Storck as one example, evaluate the impact on a firm's objectives and strategy of changes in the external environment