Changing the production system
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Read the article Daimler and Aston Martin to Collaborate on High-End Maybachs and Lagondas (you can do this in the window below or follow the previous link to read the article in a separate window) and then answer the questions below.
Analyse the implications for marketing, human resource management and finance that might arise for Daimler as it moves from to mass to batch production for its Maybach brand.
