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Changing the production system


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Read the article Daimler and Aston Martin to Collaborate on High-End Maybachs and Lagondas (you can do this in the window below or follow the previous link to read the article in a separate window) and then answer the questions below.


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Analyse the implications for marketing, human resource management and finance that might arise for Daimler as it moves from to mass to batch production for its Maybach brand.