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Changes in aggregate demand

Syllabus: Distinguish between the microeconomic concept of demand for a product and the macroeconomic concept of aggregate demand.

You remember in Microeconomics you studied what shifts the position of the Demand Curve (PoPzYTEP): the Non-Price Demand Determinants in a Market?

In the economy as whole the components (determinants) of Aggregate Demand are C+I+G+X-M and any change in any of these variables shifts the position of the AD curve. See animation below for further explanation:

N.B. A change in the Price Level is represented by a movement along the AD curve.

Syllabus: Describe consumption, investment, government spending and net exports as
the components of aggregate demand.

See bottom of interaction for full (if repetitive) statements on determinants (components) of AD.


If you would prefer to view this interaction in a new web window, then please follow the link below:

N.B. A change in the price level will simply be represented by a movement along the AD curve. (Repetition is the Mother of all learning)

Syllabus: Explain how the AD curve can be shifted by changes in consumption (C) due to factors including:

  • changes in consumer confidence,
  • interest rates,
  • wealth,
  • personal income taxes (and hence disposable income) and
  • level of household indebtedness.

Syllabus: Explain how the AD curve can be shifted by changes in investment due to factors including:

  • interest rates,
  • business confidence,
  • technology,
  • business taxes and
  • the level of corporate indebtedness.

Syllabus: Explain how the AD curve can be shifted by changes in government spending due to
factors including

  • political and
  • economic priorities.
Syllabus: Explain how the AD curve can be shifted by changes in net exports due to factors including:
  • the income of trading partners,
  • exchange rates and
  • changes in the level of protectionism.
Refer to Section 3 International Economics for detail of these last factors.