Marketing

Table of Contents

1. Topic pack - Marketing - introduction
2. 4.1 The role of marketing - notes
   1. The role of marketing
   2. Market size and market share
   3. Market growth
   4. Market share
   5. Definition and nature of marketing
   6. Marketing - Sliced bread and other delights
   7. The marketing process
   8. Marketing and its relationship with other business activities.
   9. Market and Product Orientation
   10. Key elements - market orientation
   11. Market or product orientation?
   12. Additional marketing orientations
   13. Social marketing
   14. Asset-led marketing
   15. Marketing - exercise
   16. Marketing goods and services
   17. Effect on the marketing process
   18. Marketing in non-profit organisations
   19. Marketing in non-profit organisations - case study
   20. Marketing in non-profit organisations - exercises
   21. The marketing plan
3. 4.1 The role of marketing - questions
4. 4.2 Marketing Planning - notes
5. 4.2 Marketing planning - questions
6. 4.3 Product introduction - notes
7. 4.3 Product - questions
8. 4.3 Product - simulations and activities
9. 4.4 Price - notes
10. 4.4 Price - questions
11. 4.4 Price - simulations and activities
12. 4.4 Promotion - notes
13. 4.5 Promotion - questions
14. 4.6 Place (distribution) - notes
15. 4.7 International marketing - notes
16. 4.7 International marketing - questions
17. 4.8 E-commerce - notes
18. 4.8 E-commerce - questions
19. Printable version

Marketing goods and services

What distinguishes more economically developed countries from other economies is that by far the largest proportion of national income and wealth comes from the sale of services, rather than from the sale of manufactured products.

It is important to understand the difference between a product and a service and how this distinction will affect the marketing process.

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• Products and services

Is there really a distinction between goods and services?

In fact, there are few 'pure' products or 'pure' services. Most products contain service elements. For instance, when we choose a new car, we may take into account the after sales service offered, the availability of credit terms and the image of the manufacturer. The service element may provide the 'value added' that differentiates one product from its competitors.

Most services have tangible elements. When you or your parents select a school, your choice will be influenced by the skills of the teaching staff, but also by the physical (tangible) environment and facilities, such as the classrooms, computers, sports facilities etc.