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Marketing - exercise

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Why not now have a go at a quick Exercise, which like most in this course is drawn from real life situations.

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1

Marketing

Can you define marketing?

The Chartered Institute of Marketing define marketing as "Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.". How close did you get? This is one you need to know.Check your answer

2

Marketing approach

Match the following terms with the appropriate definition.

a)
b)
c)
Yes - well done. All matches correct.No - one or more of the matches are not correct. Have another go.Your answer has been saved.
Check your answer