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Marketing
Table of Contents
Topic pack - Marketing - introduction
4.1 The role of marketing - notes
The role of marketing
Market size and market share
Market growth
Market share
Definition and nature of marketing
Marketing - Sliced bread and other delights
The marketing process
Marketing and its relationship with other business activities.
Market and Product Orientation
Key elements - market orientation
Market or product orientation?
Additional marketing orientations
Social marketing
Asset-led marketing
Marketing - exercise
Marketing goods and services
Effect on the marketing process
Marketing in non-profit organisations
Marketing in non-profit organisations - case study
Marketing in non-profit organisations - exercises
The marketing plan
4.1 The role of marketing - questions
4.2 Marketing Planning - notes
4.2 Marketing planning - questions
4.3 Product introduction - notes
4.3 Product - questions
4.3 Product - simulations and activities
4.4 Price - notes
4.4 Price - questions
4.4 Price - simulations and activities
4.4 Promotion - notes
4.5 Promotion - questions
4.6 Place (distribution) - notes
4.7 International marketing - notes
4.7 International marketing - questions
4.8 E-commerce - notes
4.8 E-commerce - questions
Printable version
Key elements - market orientation
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Key elements of market orientation