Business organisation and environment

Table of Contents

1. Topic pack - introduction
2. 1.1 Nature of business activity - notes
3. 1.1 Nature of business activity - questions
4. 1.2 Types of organisation - notes
5. 1.2 Types of organisation - questions
6. 1.3 Organisational objectives - notes
7. 1.3 Organisational objectives - questions
8. 1.4 Stakeholders - notes
9. 1.4 Stakeholders - questions
10. 1.5 External environment - notes
11. 1.5 External environment - questions
12. 1.5 External environment - simulations and activities
13. 1.6 Organisational planning tools - notes
14. 1.6 Growth and evolution - notes
15. 1.7 Growth and evolution - questions
    1. PSA Peugeot Citroën in joint signs joint venture agreement
    2. Southwest airlines to buy AirTran
    3. Pfizer acquires Wyeth for $68bn
    4. EU court rules against betting monopoly
    5. Picking up the pieces
    6. BBC dances around the world
    7. Becoming a Subway franchisee
16. 1.7 Growth and evolution - simulations and activities
17. 1.6 Change (HL only) - notes
18. 1.9 Globalisation - notes
19. 1.9 Globalisation - questions
20. Print View

Southwest airlines to buy AirTran

Read the article Southwest Airlines to buy rival US carrier AirTran (you can do this in the window below or follow the previous link to read the article in a separate window) and then consider answers to the questions below.

Question 1

Define the terms 'merger' and 'takeover' and explain which of these terms would be most appropriate to describe Southwest Airlines and AirTran.

Question 2

Explain four consequences of the acquisition.

Question 3

Analyse methods by which Southwest Airlines has attempted to differentiation itself from its competitors.

Question 4

Evaluate external growth as a method of achieving Southwest' Airline's growth objectives.