External growth
There is often a limit to how much a firm can grow internally. This limit is the result of:
- Lack of funds
- Inadequate knowledge of new markets
- A desire to grow more quickly
External growth has the advantages of being:
- a faster way to grow and diversify
- a method of reducing competition
- able to grow market share
- an excellent way of gaining new skills, experience and ultimately customers
However, external growth tends to be an expensive method of growth and can radically change the nature and culture of a business.
There are three methods of external growth:
- Joint venture
- Strategic alliances
- Mergers and takeovers