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BBC dances around the world

Read the article, Why children's television has to rely on merchandising deals (you can do this in the window below or follow the previous link to read the article in a separate window) and then consider answers to the questions below.


Question 1

Describe the strategy that BBC Worldwide are planning to adopt to expand their business overseas.

Question 2

Explain why 'most companies that focus on making children's shows have to bring in co-production cash or, increasingly, rely on revenue from licensing'.

Question 3

Analyse how the objectives of a non-profit organisation like the BBC may differ from a profit making firm.

Question 4

With reference to the Ansoff Matrix and other appropriate strategic tools, discuss the extent to which the BBC funding and expansion strategy is likely to work.