Business organisation and environment

Table of Contents

1. Topic pack - introduction
2. 1.1 Nature of business activity - notes
3. 1.1 Nature of business activity - questions
4. 1.2 Types of organisation - notes
5. 1.2 Types of organisation - questions
6. 1.3 Organisational objectives - notes
7. 1.3 Organisational objectives - questions
8. 1.4 Stakeholders - notes
9. 1.4 Stakeholders - questions
10. 1.5 External environment - notes
11. 1.5 External environment - questions
12. 1.5 External environment - simulations and activities
13. 1.6 Organisational planning tools - notes
14. 1.6 Growth and evolution - notes
15. 1.7 Growth and evolution - questions
    1. PSA Peugeot Citroën in joint signs joint venture agreement
    2. Southwest airlines to buy AirTran
    3. Pfizer acquires Wyeth for $68bn
    4. EU court rules against betting monopoly
    5. Picking up the pieces
    6. BBC dances around the world
    7. Becoming a Subway franchisee
16. 1.7 Growth and evolution - simulations and activities
17. 1.6 Change (HL only) - notes
18. 1.9 Globalisation - notes
19. 1.9 Globalisation - questions
20. Print View

Picking up the pieces

Read the article Picking up the pieces (you can do this in the window below or follow the previous link to read the article in a separate window) and then consider answers to the questions below.

Question 1

If Lego made a "DKr1.6 billion ($240m) operating loss on sales of DKr6.8 billion", calculate their profit margin.

Question 2

Define the term 'diversification'.

Question 3

Carry out a SWOT analysis for the Lego business.

Question 4

Discuss the reasons why Lego's attempt to establish themselves as a "lifestyle brand" ended in a high level of losses.