Marketing

Table of Contents

1. Topic pack - Marketing - introduction
2. 4.1 The role of marketing - notes
3. 4.1 The role of marketing - questions
4. 4.2 Marketing Planning - notes
5. 4.2 Marketing planning - questions
6. 4.3 Product introduction - notes
7. 4.3 Product - questions
8. 4.3 Product - simulations and activities
9. 4.4 Price - notes
10. 4.4 Price - questions
11. 4.4 Price - simulations and activities
    1. TryIT - Pricing yachts
    2. AnimateIT - Markets and prices
    3. Diagram toolkit
    4. Air travel (1)
    5. Air travel (2)
    6. Air travel (3)
    7. iPods (1)
    8. iPods (2)
    9. iPods (3)
12. 4.4 Promotion - notes
13. 4.5 Promotion - questions
14. 4.6 Place (distribution) - notes
15. 4.7 International marketing - notes
16. 4.7 International marketing - questions
17. 4.8 E-commerce - notes
18. 4.8 E-commerce - questions
19. Printable version

Diagram toolkit

In the diagram toolkit you get given a panel showing possible curves and labels and you then drag these curves onto targets on the diagram to try to build an appropriate diagram. Why not see how well you understand demand and supply by having a go?

There are a number of sections. Follow the links below to access the different sections or use the table of contents on the left.

• The market for air travel (1)
• The market for air travel (2)
• The market for air travel (3)
• The market for iPods (1)
• The market for iPods (2)
• The market for iPods (3)

Why not try the one below as some practice? Drag curves and labels onto the targets on the diagram to build a demand and supply diagram showing a market in equilibrium. Once you think the diagram is right, click 'Check answer'. To see the correct answer, click the 'Feedback' button.

Click on the right arrow to start trying out the diagram toolkit.