Marketing

Table of Contents

1. Topic pack - Marketing - introduction
2. 4.1 The role of marketing - notes
3. 4.1 The role of marketing - questions
4. 4.2 Marketing Planning - notes
5. 4.2 Marketing planning - questions
6. 4.3 Product introduction - notes
7. 4.3 Product - questions
8. 4.3 Product - simulations and activities
9. 4.4 Price - notes
10. 4.4 Price - questions
11. 4.4 Price - simulations and activities
    1. TryIT - Pricing yachts
    2. AnimateIT - Markets and prices
    3. Diagram toolkit
    4. Air travel (1)
    5. Air travel (2)
    6. Air travel (3)
    7. iPods (1)
    8. iPods (2)
    9. iPods (3)
12. 4.4 Promotion - notes
13. 4.5 Promotion - questions
14. 4.6 Place (distribution) - notes
15. 4.7 International marketing - notes
16. 4.7 International marketing - questions
17. 4.8 E-commerce - notes
18. 4.8 E-commerce - questions
19. Printable version

AnimateIT - Markets and prices

In this section we look at animated versions of the supply and demand diagrams. It is worth going through these to see how the changes in supply and demand build up.

Demand curve - shift left

Demand curve - shift right

Supply curve - shift left

Supply curve - shift right