Marketing

Table of Contents

1. Topic pack - Marketing - introduction
2. 4.1 The role of marketing - notes
3. 4.1 The role of marketing - questions
4. 4.2 Marketing Planning - notes
5. 4.2 Marketing planning - questions
6. 4.3 Product introduction - notes
7. 4.3 Product - questions
8. 4.3 Product - simulations and activities
9. 4.4 Price - notes
10. 4.4 Price - questions
11. 4.4 Price - simulations and activities
12. 4.4 Promotion - notes
13. 4.5 Promotion - questions
    1. Promotional techniques - short answer questions
    2. Marketing case study (1)
    3. Marketing case study (2) - It's all in the colour?
    4. P&G boost their advertising expenditure
    5. TryIT - Promoting Maze Green Yachts
14. 4.6 Place (distribution) - notes
15. 4.7 International marketing - notes
16. 4.7 International marketing - questions
17. 4.8 E-commerce - notes
18. 4.8 E-commerce - questions
19. Printable version

P&G boost their advertising expenditure

Read the article P&G plans to boost advertising spend (you can do this in the window below or follow the previous link to read the article in a separate window) and then consider answers to the questions below.

Question 1

Define the terms:

• Consumer goods
• Innovation

Question 2

Explain how P&G are employing market segmentation, targeting and positioning in its promotional activities.

Question 3

Analyse the use of television in the promotion of household products, such as detergents.

Question 4

Evaluate the market research methods that P&G can use to identify the effectiveness of its advertising campaign.