Marketing

Table of Contents

1. Topic pack - Marketing - introduction
2. 4.1 The role of marketing - notes
3. 4.1 The role of marketing - questions
4. 4.2 Marketing Planning - notes
5. 4.2 Marketing planning - questions
6. 4.3 Product introduction - notes
   1. Product
   2. Classification of products
   3. The total product and Marketing Myopia
   4. New product design and development
   5. New Product Development: Invention and Innovation
   6. Product development: the good, the bad and the ugly
   7. New product development
   8. New product development - case study
   9. Product life cycle
   10. Product life cycle - interactive diagram
   11. Product life cycle - case study (1)
   12. Product life cycle - case study (2)
   13. Product life cycle - case studies (3)
   14. Product life cycle - extension strategies
   15. The product life cycle & cash flow
   16. The product life cycle and product diffusion
   17. Product adoption - case study
   18. Product portfolio analysis
   19. The Boston Consulting Group (BCG) matrix
   20. Using the BCG matrix
   21. Branding
   22. The importance and role of branding
   23. Branding - activities
   24. Brand development
   25. Brand loyalty
   26. Types of branding
   27. Global Brands
   28. Marketing blunders
   29. Brand-as-person
7. 4.3 Product - questions
8. 4.3 Product - simulations and activities
9. 4.4 Price - notes
10. 4.4 Price - questions
11. 4.4 Price - simulations and activities
12. 4.4 Promotion - notes
13. 4.5 Promotion - questions
14. 4.6 Place (distribution) - notes
15. 4.7 International marketing - notes
16. 4.7 International marketing - questions
17. 4.8 E-commerce - notes
18. 4.8 E-commerce - questions
19. Printable version

Types of branding

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• Types of branding

U.S. Store Brands - How Deep is the Love?

According to Nielsen, three-quarters of U.S. households believe store brands are a good alternative to name brands and nearly two-thirds of households say that store brand quality is just as good as name brands. (A C Neilson October 8, 2010)

1

Family brands Family brands are best described as: a) The products produced for supermarkets to sell under their own label b) Those which are seen by as many people as possible c) Those products which are sold against a known quality and standard recognition d) A product known by its name and not by the name of its producer Yes, that's correct. Well done. This accurately describes a family or group brand.No, that's not right. The correct answer is D as this accurately describes a family or group brand. A is the brand type known as 'own brand', whilst B is one of the ways in which big brands, often market leaders are put in front of the public. C is what are known as individual or named brands.Your answer has been saved.