Profitability ratios - short answer questions
Question 1
Outline the factors that should be taken into consideration when examining a firm's ROCE.
Question 2
Explain the primary efficiency ratio for a firm.
Question 3
Explain the differences between profit and profitability.
Question 4
Discuss how a short term or a long term approach to business influences the level of ROCE that will be considered acceptable by a firm and its stakeholders.