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Short versus long-term objectives - a further explanation

Planning cycle - context of a firm

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Less formal, but powerful goals

Sometimes a firm (and its staff) is motivated less by the formal statements and pronouncements and printed documentation, but by more informal statements by the entrepreneurs and leaders of businesses, stating how they see the PURPOSE of the business and the vision they have. Companies, may be more animated by this purpose.

Two good examples of this type of motivating statements are the following:

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skype.jpg'Skype's goal is 'to be destructive, but in the cause of making the world a better place'.

Niklas Zennström and Janus Friis the co-founders of Skype

apple logo.jpg'I want to put a ding in the universe'.

Steve Jobs of Apple Computers

By 'ding', Steve Jobs was referring to spiritual powers, Ding an sich - 'a thing in itself' - whose sheer potential to do things overrode the importance of anything it could actually do.

Both Skype and Apple are dynamic young companies, and their staff may well be motivated by enthusiasm, spirit and ambition of the founders, summarised in these statements