1 Introduction to Business Management

Table of Contents

1. Topic pack - introduction
2. 1.1 Nature of business activity - notes
3. 1.1 Nature of business activity - questions
4. 1.2 Types of organisation - notes
5. 1.2 Types of organisation - questions
6. 1.3 Organisational objectives - notes
7. 1.3 Organisational objectives - questions
8. 1.4 Stakeholders - notes
9. 1.4 Stakeholders - questions
10. 1.5 External environment - notes
11. 1.5 External environment - questions
12. 1.5 External environment - simulations and activities
13. 1.6 Organisational planning tools - notes
14. 1.6 Growth and evolution - notes
    1. Economies and diseconomies of scale
    2. Types of economy of scale
    3. Internal and external economies and diseconomies of scale
    4. Economies and diseconomies of scale - examples
    5. Small versus Large Organisations
    6. Internal and external growth
    7. Internal growth
    8. External growth
    9. Joint Venture and Strategic Alliance
    10. Mergers and takeovers
    11. Porter's generic strategies
    12. Franchises
    13. Ansoff matrix
15. 1.7 Growth and evolution - questions
16. 1.7 Growth and evolution - simulations and activities
17. 1.6 Change (HL only) - notes
18. 1.9 Globalisation - notes
19. 1.9 Globalisation - questions
20. Print View

AO3 You need to be able to: Demonstrate synthesis and evaluation. Command terms these terms require students
to rearrange component ideas into a new whole and make judgments based on evidence or a set of criteria. Compare
Compare and contrast, Contrast, Discuss, Evaluate, Examine, Justify, Recommend, To what extent

AO4 You need to be able to Demonstrate a variety of appropriate skills. Command Terms These terms require you to demonstrate the selection and use of subject-specific skills and techniques: Annotate, Calculate, Complete, Construct, Determine, Draw, Identify, Label, Plot, Prepare

Ansoff matrix for different growth strategies of a given organization

This is another useful tool for a business when it is analysing its growth potential and setting marketing objectives.

The Ansoff product-market matrix, developed by Igor Ansoff, 'the father of corporate strategy' in 1957, helps firms to understand and assess marketing or business development strategy.

Any business, or part of a business, can choose which strategy to employ, or which mix of strategic options to use to grow the company.

Ansoff argued companies should concentrate on those things that they know and do well already, and build upon this.

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• Ansoff matrix