Marketing

Table of Contents

1. Topic pack - Marketing - introduction
2. 4.1 The role of marketing - notes
3. 4.1 The role of marketing - questions
4. 4.2 Marketing Planning - notes
5. 4.2 Marketing planning - questions
6. 4.3 Product introduction - notes
7. 4.3 Product - questions
8. 4.3 Product - simulations and activities
9. 4.4 Price - notes
10. 4.4 Price - questions
11. 4.4 Price - simulations and activities
12. 4.4 Promotion - notes
13. 4.5 Promotion - questions
14. 4.6 Place (distribution) - notes
15. 4.7 International marketing - notes
16. 4.7 International marketing - questions
17. 4.8 E-commerce - notes
18. 4.8 E-commerce - questions
    1. Operation Payback
19. Printable version

Operation Payback

Operation Payback cripples MasterCard site in revenge for WikiLeaks ban

Read the article Operation Payback cripples MasterCard site in revenge for WikiLeaks ban and then have a go at the questions below. You can either read the article in the window below, or follow the previous link to open the article in a new window.

Question 1

Distinguish between business-to-business (B2B) and business-to-customers (B2C) marketing.

Question 2

Explain how 'hackers' managed to damage the operations of major online businesses.

Question 3

Analyse the effect of e-commerce on the marketing mix.

Question 4

Discuss the costs and benefits of e-commerce to firms and consumers.