Marketing

Table of Contents

1. Topic pack - Marketing - introduction
2. 4.1 The role of marketing - notes
3. 4.1 The role of marketing - questions
4. 4.2 Marketing Planning - notes
5. 4.2 Marketing planning - questions
6. 4.3 Product introduction - notes
7. 4.3 Product - questions
8. 4.3 Product - simulations and activities
9. 4.4 Price - notes
10. 4.4 Price - questions
11. 4.4 Price - simulations and activities
12. 4.4 Promotion - notes
13. 4.5 Promotion - questions
14. 4.6 Place (distribution) - notes
15. 4.7 International marketing - notes
16. 4.7 International marketing - questions
17. 4.8 E-commerce - notes
    1. E-commerce
    2. Business-to-business (B2B)
    3. The five steps to B2B e-commerce
    4. Business-to-customers (B2C)
18. 4.8 E-commerce - questions
19. Printable version

E-commerce

Electronic commerce, commonly known as e-commerce, commonly is defined as the buying and selling of products or services over electronic systems such as the Internet and other computer networks. However, it can include a much wider range of commercial electronic exchanges. It also includes other business transactions such as electronic funds transfer, supply chain management and logistics, e-marketing, electronic data interchange (EDI - the transfer of electronic documents and data from one computer system to another computer system), automated stock control management systems, and automated data collection systems.

E-commerce has grown dramatically in recent years because it allows firms to operate 24 hours a day in the global market. It typically uses the World Wide Web at least some point in the process.