Marketing

Table of Contents

1. Topic pack - Marketing - introduction
2. 4.1 The role of marketing - notes
3. 4.1 The role of marketing - questions
4. 4.2 Marketing Planning - notes
5. 4.2 Marketing planning - questions
6. 4.3 Product introduction - notes
7. 4.3 Product - questions
8. 4.3 Product - simulations and activities
9. 4.4 Price - notes
10. 4.4 Price - questions
11. 4.4 Price - simulations and activities
12. 4.4 Promotion - notes
13. 4.5 Promotion - questions
14. 4.6 Place (distribution) - notes
15. 4.7 International marketing - notes
16. 4.7 International marketing - questions
    1. Nadal is Building Endorsement Portfolio
17. 4.8 E-commerce - notes
18. 4.8 E-commerce - questions
19. Printable version

Nadal is Building Endorsement Portfolio

Read the article Nadal is Building Endorsement Portfolio and then have a go at the questions below. You can either read the article in the window below, or follow the previous link to open the article in a new window.

Question 1

Define the following terms:

• Celebrity endorsement
• Global marketing.

Question 2

Explain the link between a brand image and pricing strategy.

Question 3

Analyse the advantages and disadvantages of using social networks as part of a promotional campaign.

Question 4

Evaluate the role of celebrity endorsement in the promotion of fashion brands.