Marketing

Table of Contents

1. Topic pack - Marketing - introduction
2. 4.1 The role of marketing - notes
3. 4.1 The role of marketing - questions
4. 4.2 Marketing Planning - notes
5. 4.2 Marketing planning - questions
6. 4.3 Product introduction - notes
7. 4.3 Product - questions
8. 4.3 Product - simulations and activities
9. 4.4 Price - notes
10. 4.4 Price - questions
11. 4.4 Price - simulations and activities
12. 4.4 Promotion - notes
13. 4.5 Promotion - questions
14. 4.6 Place (distribution) - notes
15. 4.7 International marketing - notes
    1. International marketing
    2. Entry into international marketing
    3. Political problems
    4. Social and Cultural constraints
    5. Ethics
    6. Ways of entering overseas markets
    7. International competitiveness
16. 4.7 International marketing - questions
17. 4.8 E-commerce - notes
18. 4.8 E-commerce - questions
19. Printable version

Entry into international marketing

There are many opportunities by entering into international markets. However, firms considering moving into overseas markets need to be aware of the potential threats to such a strategic from the external environment.

Overseas markets may carry certain problems either absent in the domestic market, or present to a lesser extent. These include:

• Language and cultural differences
• The presence of import controls
• Economic and/or political instability
• Additional documentation
• Transportation and insurance costs
• Exchange rate fluctuations
• Different legal and tax systems
• Corruption
• Packaging modifications