P&G boost their advertising expenditure
Read the article P&G plans to boost advertising spend (you can do this in the window below or follow the previous link to read the article in a separate window) and then consider answers to the questions below.
Question 1
Define the terms:
- Consumer goods
- Innovation
Question 2
Explain how P&G are employing market segmentation, targeting and positioning in its promotional activities.
Question 3
Analyse the use of television in the promotion of household products, such as detergents.
Question 4
Evaluate the market research methods that P&G can use to identify the effectiveness of its advertising campaign.