Your browser does not support Javascript. You should still be able to navigate through these materials but selftest questions will not work.
Marketing
Table of Contents
Topic pack - Marketing - introduction
4.1 The role of marketing - notes
4.1 The role of marketing - questions
4.2 Marketing Planning - notes
4.2 Marketing planning - questions
4.3 Product introduction - notes
4.3 Product - questions
4.3 Product - simulations and activities
4.4 Price - notes
4.4 Price - questions
4.4 Price - simulations and activities
4.4 Promotion - notes
Promotion
DAGMAR & AIDA
Types of Promotion
Above-the-line promotion - summary
Above-the-line promotion (ATL)
Television Advertising
Radio advertising
Newspaper and magazine advertising
Billboards, posters and advertising hoardings
Digital promotion techniques
Below-the-line promotion - summary
Below-the-line promotion (BTL)
Promotional tools
4.5 Promotion - questions
4.6 Place (distribution) - notes
4.7 International marketing - notes
4.7 International marketing - questions
4.8 E-commerce - notes
4.8 E-commerce - questions
Printable version
Types of Promotion
If you would prefer to view this interaction in a new web window, then please follow the link below:
Types of promotion