Hold the Frills
Read the article Hold the frills: How budget airlines broadened our horizons and then have a go at the questions below. You can either read the article in the window below, or follow the previous link to open the article in a new window.
Question 1
Define the following terms:
- Trade union
- Commission.
Question 2
Explain the effect of deregulating the airline industry.
Question 3
Analyse the advantages and disadvantages of 'cutting out the middleman' in the distribution chain.
Question 4
Using information from the article and from other sources you can find, evaluate the marketing strategy of Ryanair, with particular emphasis on its pricing structure.