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DragIT - Build a Boston Matrix

Build a Boston Matrix in the diagram below by dragging the appropriate classifications into the right place in the matrix. Once you have got that right, you may like to have a go at the question below.

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1

Boston Matrix

Match each of these product categories (as given in the Boston Matrix) with position they have in the market (their characteristics).

a)
b)
c)
d)

The answer should be:

Star - High market share, high market growth

Cash cow - High market share, low market growth

Problem child - Low market share, high market growth

Dog - Low market share, low market growth

Check your answer