Marketing

Table of Contents

1. Topic pack - Marketing - introduction
2. 4.1 The role of marketing - notes
3. 4.1 The role of marketing - questions
4. 4.2 Marketing Planning - notes
5. 4.2 Marketing planning - questions
6. 4.3 Product introduction - notes
7. 4.3 Product - questions
   1. Product life cycle & product portfolio- self-test
   2. Product - case study
   3. Product portfolio analysis - short answer questions
   4. Product branding - short answer questions
   5. Product positioning - short answer question
   6. Vorsprung durch Technik
   7. Branding - is it becoming a joke?
   8. Answering the call of nature in Lagos
   9. AOL rebrands as Aol
   10. 3D or Holographic TV - is the world ready to upgrade?
   11. Bratz fighting back
8. 4.3 Product - simulations and activities
9. 4.4 Price - notes
10. 4.4 Price - questions
11. 4.4 Price - simulations and activities
12. 4.4 Promotion - notes
13. 4.5 Promotion - questions
14. 4.6 Place (distribution) - notes
15. 4.7 International marketing - notes
16. 4.7 International marketing - questions
17. 4.8 E-commerce - notes
18. 4.8 E-commerce - questions
19. Printable version

Branding - is it becoming a joke?

Read the article Has branding become a joke? (you can do this in the window below or follow the previous link to read the article in a separate window) and then consider answers to the questions below.

Question 1

Identify and explain three different types of branding.

Question 2

Explain why "brand valuation [is taken] into account when working out how much a corporation is worth".

Question 3

Analyse the importance of the logo as part of an overall branding strategy for a firm like Coca-Cola.

Question 4

Discuss the importance of branding as part of an overall marketing strategy.