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Marketing
Table of Contents
Topic pack - Marketing - introduction
Terms and definitions
Aims of the business and management course
Assessment Objectives
Topic Four Structure
4.1 The role of marketing - notes
4.1 The role of marketing - questions
4.2 Marketing Planning - notes
4.2 Marketing planning - questions
4.3 Product introduction - notes
4.3 Product - questions
4.3 Product - simulations and activities
4.4 Price - notes
4.4 Price - questions
4.4 Price - simulations and activities
4.4 Promotion - notes
4.5 Promotion - questions
4.6 Place (distribution) - notes
4.7 International marketing - notes
4.7 International marketing - questions
4.8 E-commerce - notes
4.8 E-commerce - questions
Printable version
Topic Four Structure
Topic four has eight core sub-topics