Marketing

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Why not now have a go at a quick Exercise, which like most in this course is drawn from real life situations.

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1	Marketing Can you define marketing? The Chartered Institute of Marketing define marketing as "Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.". How close did you get? This is one you need to know.

Match the following terms with the appropriate definition.

a)	Product orientation
b)	Market orientation
c)	Asset-led marketing
Yes - well done. All matches correct.No - one or more of the matches are not correct. Have another go.Your answer has been saved.

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