Marketing

Table of Contents

1. Topic pack - Marketing - introduction
2. 4.1 The role of marketing - notes
3. 4.1 The role of marketing - questions
4. 4.2 Marketing Planning - notes
5. 4.2 Marketing planning - questions
6. 4.3 Product introduction - notes
7. 4.3 Product - questions
8. 4.3 Product - simulations and activities
9. 4.4 Price - notes
10. 4.4 Price - questions
    1. Elasticity of demand - self-test
    2. Price, income and cross elasticity - self-test questions
    3. Non - price competition
    4. Pricing and quality
    5. Pricing - Conclusion
    6. Pricing policy
    7. Mega yachts and mega money
    8. Certainly not Dinky prices
    9. Hold the Frills
    10. Pricing
11. 4.4 Price - simulations and activities
12. 4.4 Promotion - notes
13. 4.5 Promotion - questions
14. 4.6 Place (distribution) - notes
15. 4.7 International marketing - notes
16. 4.7 International marketing - questions
17. 4.8 E-commerce - notes
18. 4.8 E-commerce - questions
19. Printable version

Pricing

The News

Read the following blog post:

Market Competition Drives Down Drug Prices

• Explain what the CPI measures (consumer price index) and how it is calculated.
• Summarise the reasons for falling pharmaceutical prices.

The theory

This piece of news considers pricing and related issues. For information on related theoretical topics, follow the links below.

What is meant by price?

Different pricing policies

Questions

1. Define the following terms:
   1. skimming pricing
   2. penetration pricing.
2. Explain the market conditions which will allow a market skimming pricing.
3. Examine the process of setting a price for a new 'me-too' product entering an established market.

Suggested answers