Marketing

Table of Contents

1. Topic pack - Marketing - introduction
2. 4.1 The role of marketing - notes
3. 4.1 The role of marketing - questions
4. 4.2 Marketing Planning - notes
5. 4.2 Marketing planning - questions
6. 4.3 Product introduction - notes
7. 4.3 Product - questions
8. 4.3 Product - simulations and activities
   1. DragIT - Build a Boston Matrix
9. 4.4 Price - notes
10. 4.4 Price - questions
11. 4.4 Price - simulations and activities
12. 4.4 Promotion - notes
13. 4.5 Promotion - questions
14. 4.6 Place (distribution) - notes
15. 4.7 International marketing - notes
16. 4.7 International marketing - questions
17. 4.8 E-commerce - notes
18. 4.8 E-commerce - questions
19. Printable version

DragIT - Build a Boston Matrix

Build a Boston Matrix in the diagram below by dragging the appropriate classifications into the right place in the matrix. Once you have got that right, you may like to have a go at the question below.

1

Boston Matrix Match each of these product categories (as given in the Boston Matrix) with position they have in the market (their characteristics). a) Star Choose... Low market share, high market growth High market share, low market growth Low market share, low market growth High market share, high market growth b) Cash cow Choose... Low market share, high market growth High market share, low market growth Low market share, low market growth High market share, high market growth c) Problem child Choose... Low market share, high market growth High market share, low market growth Low market share, low market growth High market share, high market growth d) Dog Choose... Low market share, high market growth High market share, low market growth Low market share, low market growth High market share, high market growth The answer should be: Star - High market share, high market growth Cash cow - High market share, low market growth Problem child - Low market share, high market growth Dog - Low market share, low market growth