Case study - Strategy: Benchmarking
Read the article Strategy: Benchmarking (you can do this in the window below or follow the previous link to read the article in a separate window) and then consider answers to the questions below.
Define the terms:
- Bureaucratic structures
- Defect rate
Explain what Gary Hamel meant when he said: "My fundamental belief is that if a company wants to see the future, 80 per cent of what it is going to have to learn will be from outside its own industry."
Select five of the critical success factors for effective benchmarking identified by Keki Bhote, and analyse their importance.
Evaluate the process of Best Practice Benchmarking (BPB) as an approach to quality improvement.