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Case study - Strategy: Benchmarking


Read the article Strategy: Benchmarking (you can do this in the window below or follow the previous link to read the article in a separate window) and then consider answers to the questions below.


Question 1

Define the terms:

  • Bureaucratic structures
  • Defect rate

Question 2

Explain what Gary Hamel meant when he said: "My fundamental belief is that if a company wants to see the future, 80 per cent of what it is going to have to learn will be from outside its own industry."

Question 3

Select five of the critical success factors for effective benchmarking identified by Keki Bhote, and analyse their importance.

Question 4

Evaluate the process of Best Practice Benchmarking (BPB) as an approach to quality improvement.