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Case study - Portakabin

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Follow the link below to read the case study on Portakabin and the importance of quality in creating competitive:


You may also like to read the case study on the importance of excellent customer service at Portakabin to support your answers to the following questions:

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Question 1

Define the terms:

  • Competitive advantage
  • Premium prices

Question 2

Explain how Portakabin is able to combine standardisation and customisation.

Question 3

Analyse the role of market research in Portakabin's operational success.

Question 4

Evaluate Portakabin's strategic approach to changing customer's perceptions of its business and the quality of its products.