Case study - Portakabin
Follow the link below to read the case study on Portakabin and the importance of quality in creating competitive:
You may also like to read the case study on the importance of excellent customer service at Portakabin to support your answers to the following questions:
Define the terms:
- Competitive advantage
- Premium prices
Explain how Portakabin is able to combine standardisation and customisation.
Analyse the role of market research in Portakabin's operational success.
Evaluate Portakabin's strategic approach to changing customer's perceptions of its business and the quality of its products.