Mattel 1Q Profit Falls On Higher Expenses
Read the article Bratz lawsuit takes toll on Mattel profit, (you can do this in the window below or follow the previous link to read the article in a separate window) and then consider answers to the questions below.
You may also wish to read the following articles before you attempt the questions below:
Define the terms:
Explain the reasons why Mattel's sales revenues rose 8%, but its profits fell 33%.
Analyse the implications for Mattel of its dispute with MGA manufacturer of the rival Bratz dolls.
Evaluate Mattel's strategy of maintaining a diverse portfolio of products and countries.