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Toyota redefines auto assembly line

Read the article Toyota redefines auto assembly line (you can do this in the window below or follow the previous link to read the article in a separate window) and then consider answers to the questions below.

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To help answer the following questions, you may also wish to read:


Question 1

Define the terms:

  • assembly line
  • innovation.

Question 2

Explain the implications for Toyota of 'increasing demand for low-price vehicles in emerging economies, while sales in industrialized nations remain sluggish'.

Question 3

Analyse the implications for marketing, human resource management and finance that arise from changing to Toyota's new assembly line system.

Question 4

Evaluate the impact on Toyota of the world recession and the Yen's steep appreciation.