Rolls-Royce's growth in Asia
Will Rolls-Royce's growth in Asia pose a challenge to its global brand consistency?
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Define the terms:
- Brand management
Explain the qualitative factors that should be considered when examining a potential relocation.
Analyse the potential impact of relocation on Rolls-Royce's international brand.
Evaluate the choice of Singapore as Rolls-Royce's choice for its marine global headquarters and civil aviation manufacturing facility.