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Storck to close Bendicks factory in Winchester


Read the article Storck to close Bendicks factory in Winchester(you can do this in the window below or follow the previous link to read the article in a separate window) and then answer the questions below.


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Question 1

Define the terms:

  • Brand name
  • Multinational conglomerate

Question 2

Explain the Unite Union's statement that "Yet again, weak labour laws are working against the interests of the UK".

Question 3

Examine the impact of globalisation on Storck's decision to relocate Bendicks factory to East Germany.

Question 4

Using Storck as one example, evaluate the impact on a firm's objectives and strategy of changes in the external environment