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Make it green and keep them keen


Read the article Make it green and keep them keen (you can do this in the window below or follow the previous link to read the article in a separate window) and then consider answers to the questions below.


Question 1

Define the terms:

  • green marketing
  • social marketing.

Question 2

Explain how the growth of green marketing has changed the marketing mix for companies like Eurostar.

Question 3

Analyse two potential costs and two potential benefits of adopting a greener marketing approach.

Question 4

Evaluate two green marketing strategies that a firm like Eurostar can use to differentiate themselves from their competitors.