Marketing and ethics
Read the article A question of ethics (you can do this in the window below or follow the previous link to read the article in a separate window) and then consider answers to the questions below.
Define the term 'ethical marketing'.
Explain why Martin Glenn believes when he says that "the public scrutiny of brand management has never been as intense."
Analyse the advantages and disadvantages to a firm of making ethical considerations a central feature of its overall marketing strategy.
Discuss why a firm's view of its social responsibility may change over time.