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Marketing and ethics


Read the article A question of ethics (you can do this in the window below or follow the previous link to read the article in a separate window) and then consider answers to the questions below.


Question 1

Define the term 'ethical marketing'.

Question 2

Explain why Martin Glenn believes when he says that "the public scrutiny of brand management has never been as intense."

Question 3

Analyse the advantages and disadvantages to a firm of making ethical considerations a central feature of its overall marketing strategy.

Question 4

Discuss why a firm's view of its social responsibility may change over time.