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The online music revolution


Read the article Viral videos - no longer the trailblazing net phenomenon they once were and then have a go at the questions below. You can either read the article in the window below, or follow the previous link to open the article in a new window.

Before you answer the questions you may like to look through some of the postings on the following site which provides advice to independent musicians on online marketing strategies:

and consider the points made in the following blogpost:


Question 1

Describe what is meant by 'viral marketing'.

Question 2

Explain the impact of the internet on major record labels.

Question 3

Analyse the effectiveness of the internet in achieving the marketing objectives of independent musicians.

Question 4

Evaluate the statement 'Genuinely independent viral success has always been a lucky exception' and assess the extent to which record labels can influence social media.