The Business of Ageing
Japan's population has already peaked, and the first of the "baby boomer" generation are due to retire next year. As a result, by 2050 the population is forecast to fall from 127m to just over 100m.
Japan is set to be the 'greyest population' in the world with 40% over 65 years of age by 2050, leading to spiralling health and social security bills that will have to be financed by a working population that is already in decline.
Read the article Solving Japan's age-old problem (you can do this in the window below or follow the previous link to read the article in a separate window) and then consider answers to the questions below.
For further background on Japan's fallen population please read the following article
Define the terms:
- demographic change
Explain how some Japanese manufacturers have changed their product mix in response to the ageing population.
Analyse how demographic change can impact on business objectives and strategy.
Discuss how Japanese producers can use market segmentation, targeting and positioning to differentiate their products from competitors.